Moving Beyond Traditional Campaign Management
Moving Beyond Traditional Campaign Management David M. Raab Relationship Marketing Report August, 1999 . Telecommunications analysts sometimes refer to POTS–Plain Old Telephone Service, in contrast to...
View ArticleOptimization
Optimization David M. Raab Relationship Marketing Report September, 1999 . Some phrases have charisma and others simply don’t. Successful terms like “customer relationship management”, “knowledge...
View ArticleSegmenting the Marketing Software Market Place
Segmenting the Marketing Software Market Place David M. Raab Relationship Marketing Report October-November, 1999 . So much software is offered today to marketers that just trying to evaluate each new...
View ArticleBatch vs. Real-Time Technologies
Batch vs. Real-Time Technologies David M. Raab Relationship Marketing Report December, 1999 . The last two columns in this series have looked at ways to segment the universe of marketing-related...
View ArticleMergers Point to a Consolidated Industry
Mergers Point to a Consolidated Industry by David M. Raab Relationship Marketing Report January-February, 2000 . Maybe it’s a sign of maturity or maybe it’s a sign of decadence, but today’s marketing...
View ArticleDifferences Among Campaign Managers
Differences Among Campaign Managers David M. Raab Relationship Marketing Report March, 2000 . Is campaign management a commodity? Not so long ago, campaign management vendors competed on core...
View ArticlePersonalization Systems
Personalization Systems David M. Raab Relationship Marketing Report April-May, 2000 . “Dear Current: Picture yourself and the entire Resident family on a fabulous, all-expense-paid vacation….” Such are...
View ArticleExternal Matching
External Matching David M. Raab Relationship Marketing Report June, 2000 . One of the major challenges in building a customer-centric database has always been matching records from different systems...
View ArticleService Bureau Pricing
Service Bureau Pricing David M. Raab Relationship Marketing Report July, 2000 . By all rights, service bureaus should be extinct. Burdened with high-cost, slow-moving mainframes, these dinosaurs of the...
View ArticlePrivacy
Privacy David M. Raab Relationship Marketing Report August, 2000 . Privacy concerns have grown from a distant cloud on the bright horizon of relationship marketing to a looming thunderhead that may...
View Article